Combining a love of building and design to craft websites, custom software, and digital tools that give businesses a real online foundation.
Every project is different. Every build is custom. No templates, no cookie-cutter solutions.
Professional websites built from scratch for businesses establishing or upgrading their online presence. Includes SEO, mobile optimization, and ongoing management so your site keeps working for you.
CRMs, onboarding flows, client portals, and internal tools — built specifically for how your business actually works. If you've outgrown spreadsheets and off-the-shelf tools, this is for you.
Full web applications with real functionality — user authentication, databases, real-time data, and polished interfaces. From concept to deployed product, built to scale.
A selection of websites and applications built for real clients and personal projects.
A full website and scheduling platform for an adult recreational ice hockey club in Southern California. Features game browsing, online payment, team management, and player login — no league commitment required.
Visit site →A marketing site built for an app that tracks automotive maintenance, gas mileage, modifications, and product inventory — giving car enthusiasts a digital logbook for everything under the hood.
Visit site →A web game for movie lovers combining the addictive format of Wordle with the logic of Six Degrees of Kevin Bacon. Daily puzzles, leaderboards, and a community of film buffs.
Play the game →A digital resume and personal brand site for professionals looking for a more compelling way to display their talents, experience, and story — beyond the standard PDF resume.
Visit site →A fully custom CRM built internally to manage leads, clients, onboarding checklists, and proposals — including a built-in e-signature flow that generates signed PDF contracts. Built with React, Firebase, and deployed on Vercel.
After years in the corporate world, I learned exactly what makes a great digital product — and what kills one. Working hand-in-hand with key vendors in the gig economy and specializing in UI and user experience, I saw firsthand how the right digital tools can transform a business.
I built Groundwork to take those skills somewhere they actually matter — to the local businesses, the small operators, the entrepreneurs who deserve a professional digital presence but have been underserved by an industry that either overcharges or underdelivers.
Every build is a collaboration. You know your business. I know the digital world. Together, we lay the foundation.
Every project starts with a conversation. Tell me what you're building and I'll tell you how we can make it happen — no pressure, no pitch, just a real talk about your needs.
